One Million Moms of the American Family Association (or rather the mother who mingles with a keyboard, Monica Cole), who, in the blink of an eye, caused the chain Hallmark to drop an advertisement on the gay theme last year, comes to Burger King for his use of the word “D”.
Cole didn’t specify the word “D” she meant, but we did browse the current BK ads and unfortunately we didn’t find any “dicks,” so we assume she means the ad above. below which has been broadcast since the summer, in which a man tastes the hamburger before saying, “Shit, it’s good!”
Cole writes, “The language of the advertising is offensive, and it is sad that this once family-run restaurant made another deliberate decision to produce controversial advertising instead of healthy advertising. In the Burger King commercial that is currently airing on television, customers’ responses are filmed while they test the Impossible Whopper. A man is completely shocked that the hamburger is not beef, so he uses the word d to describe how he feels for himself to be deceived by the taste of the hamburger. “
“One million mothers find this very inappropriate,” adds Cole. “When he answered the taste test, he didn’t have to curse. Or if, in fact, it was a real, unwritten interview in which the man was not an actor, then Burger King Burger King’s Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to the impressionable children who watch the advertisement. We all know that children repeat what they say. This ad is broadcast during prime time, when families are probably watching. Burger King should be more responsible in its marketing decisions. Let the fast food restaurant know that as a parent and a customer, you are disgusted by their Recent Marketing Choices: Burger King Must Know Parents Don’t Approve! “
Indignation Impossible Whopper will not be the last time that the WMO bites in a ridiculous Nothingburger.